Many charities have influential people on their boards, who run big companies. Working for a charity can open the door to other paid work. But good stuff also will flow your way too. I do this because it is the right thing to do, particularly if they are small and need all the help they can get. I have about 4 that I support without charge. But it’s still important advice that you need to learn, so I will try to touch briefly on one of the easiest ways to build your client base: Working for free. I’d love to go into all the ways that you can build your client base, but sadly that is several novel’s worths of information.
#HAVE BUILT A LOYAL CLIENT BASE FOR FREE#
Should You Work For Free To Build Your Client Base? Sometimes getting rid of your worst clients is just as important as retaining your best clients.Īs I said before, more can also be less. They take an inordinate amount of time to micromanage and will suck the very lifeblood out of your voiceover company. Bad or slow payers will kill your bottom line. These are your most important customers and while you should also be searching for similar clients to increase that percentage it’s important to never ignore how much stability that smaller, but loyal client base offers you.Īlso, while it’s important to retain clients, it’s never out of the question to consider ditching the bad payers. It is this 25% of clients that you should focus on. Your database should include not only your clients’ contact details and names but also notes including:īusinesses who do this and analyse the data, often find that 25% of their client base generates over 75% of their company’s turnover. Of course, you could also use our own specially made CRM that is available to all Gravy For The Brain members. This can be done simply in Excel as a spreadsheet or you could use a cloud-based CRM like Salesforce, Zoho Office or Netsuite. I also encourage voice talent to build a client database. I always think it’s a good idea to send a personal thank you letter or card to clients after the completion of a large project. Positive tweets about your clients most of all, will endear them to you and keep you at the forefront of their mind. If you are lucky enough to be the voice of say a big telecoms company then don’t make the mistake of criticising them on Twitter because your internet is down! Keep in mind who you work for and always make sure that your public comments don’t potentially damage your client relationships. Do NOT discuss campaigns before they air. You also need to follow basic industry decorum. One small action which makes all the difference is that you should b e using social media and mentioning your client’s names. You can do this most obviously by delivering good work and keeping your promises, but there are lots of other simple things you can do to keep clients happy and keeping you in mind. This is why it is vitally important to look after your existing client base. It is cheaper and easier to retain the client who will then give you repeat business than it is to search for and acquire a new client. Most of the big businesses in this country employ people in what are called customer retention departments. But what the savvy ones amongst them have realised, is that it is more cost effective and cheaper to retain a client – than it is to acquire a new one. Service companies spend similar amounts of money on acquiring new customers. Retaining A Client Base vs Acquiring New Clientsīig businesses spend billions each year globally on marketing their goods. It’s a problem for all service businesses, not just ours. Your voiceover business is a fitting comparison to this parable and I just want to run through why I think retaining that loyal client base is the rock that a solid voiceover career is built on.īut even though retaining clients is extremely important, it’s still no simple task. It’s not hard to guess whose house faired better in the long run. The wise builder builds his home on rock, while the foolish builder builds his home on sand.
Most of you have probably heard of the parable of the wise and foolish builder. It’s important to remember that a loyal client base, who like your work is always going to be a safer bet than a new client who you’re still trying to sell yourself to. It’s always tempting to strive for more and try to get as many new clients as possible, but when it comes to your voiceover client base, it’s not always the wisest decision. And more importantly, why you should keep hold of them. Today, I want to talk a bit about CLIENTS.
#HAVE BUILT A LOYAL CLIENT BASE HOW TO#
How To Get Clients From LinkedIn For Free.Start Getting Cast On Voiceover Job Sites.Beginner’s Guide To Working As A Voice Artist.
0 kommentar(er)
